The Social Media Guide

The Social Media Guide

Today you’re faced with a lot of options when it comes to launching your social media presence. Twitter or Facebook? Linkedin ? Instagram or Pinterest? How about all of them? It’s difficult to determine which platform is best for your business if you don’t know a thing about them or their strengths.

I guide you through the most fundamental strategies for some of today’s biggest social platforms. I present you with a very practical approach to each social network and answer some of the biggest questions businesses have. This is definitely a must-read if you’re just beginning your social media journey.

Audience

Without an audience, there’s not much use for a social media strategy. In today’s marketing age, your audience matters more than ever. Every business needs one to survive. It’s how you discover and forge loyal relationships with customers. But in many cases, businesses treat their audiences like afterthoughts rather than assets. A bottom-up strategy for creating a foundation, building your assets, attracting followers and integrating social media and blogging. It’s a great resource for beginners as well as seasoned professionals looking to improve.

Your priority isn’t to sell a product, but rather help someone discover how your product solves their problem. By focusing on helping, you’ll develop stronger relationships with more loyal customers than if you focus solely on selling.

When you consider the selling power of sites like Facebook and Twitter, that stat might seem surprising. i provide you with all of the information and tools necessary to engage customers in a digital world. My advice is practical, concise and helps you leverage the human side of your business.

Currently more than 500 million Tweets are compose each day on Twitter and 80 million photos are shared daily on Instagram. To add to it, more than 30 billion pieces of content are shared on Facebook each month. To say consumers are overload by information would be an understatement.

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